jay lifton



Jay has written the scores to hundreds of commercials for clients like IBM, HP, Prudential, American Express, Chevy, TBS, Reuters, and M&M’s. His score for Huggies “Jeans” won a London International Award for Best Original Score. He also wrote the theme used by IBM for their entire “Watson and Me” campaign featuring Bob Dylan, Serena Williams, and many others.

IBM - Bob Dylan

IBM “Watson and Me - Bob Dylan” (2015)
Agency: Ogilvy/NY
Music Producer - Karl Westman

AMC - Magic Chairs

Agency: Radium
From 2009-2014 this played before every AMC movie. I’m told it occasionally still runs…

Mountain Dew Kickstart

2015 - For NCAA
Agency: BBDO/NY

Prudential - The Fishermen

Agency: Lowe/Capetown

Samsung - Dey Dey's Note

Agency: RGA
Producer: Chris Maiorino

Huggies - Jean Diaper

Agency: BBDO
Producer: Kristen Barnard
Winner, 2010 London International Award for Best Music

Richelieu Brandy - The Chase


YGL - Clean Water Initiative

Agency: YGL
Music Producer: Karl Westman

Cheerios - Home

Agency: Saatchi & Saatchi
© 2015 Jay Lifton Music, Inc.